Let’s talk about video briefs—those crucial documents that set the stage for your video production. You want them to be clear, concise, and effective, right? But sometimes, they end up looking like the old pair of pants you keep at the back of your closet. You know the ones—outdated, ill-fitting, and definitely not what you want to showcase.
The Importance of a Well-Fitted Brief
Just like a good pair of pants, a strong video brief should fit your project perfectly. It should highlight your goals, audience, and key messages without leaving anyone scratching their heads in confusion. Think of it as your video’s wardrobe: if it doesn’t fit well, it’s going to show!
Common Pitfalls: Avoiding the Baggy Brief
Vagueness is Not Your Friend
A brief that’s as vague as last year’s fashion trends is a recipe for disaster. Be specific about what you want. Instead of saying, “We need something cool,” try “We want a dynamic explainer video that showcases our new software features.”Too Much Information
On the flip side, an overload of details can drown your production team. Aim for clarity—get to the point while providing the necessary context. Remember, no one wants to sift through a laundry list of irrelevant facts!Ignoring Your Audience
Just like you wouldn’t wear those outdated pants to a job interview, don’t forget who your audience is. Tailor your brief to resonate with your target viewers. Who are they? What do they care about? Your video should speak directly to them.
The Perfect Fit: What to Include in Your Brief
Objectives
What do you hope to achieve with this video? More views, leads, or brand awareness? Define your goals clearly.Target Audience
Identify who you’re speaking to. Include demographics and psychographics to guide the creative process.Tone and Style
Describe the vibe you want. Is it fun and quirky or serious and professional? This helps set the mood for your video.Budget and Timeline
Be upfront about what you can spend and your deadline. This will help your production team tailor their approach to meet your needs.Inspirations and References
If you have examples of videos you love (or hate), share them! This gives your production team a clearer picture of your vision.
Wrapping It Up
Just like a well-fitting pair of pants can boost your confidence, a well-crafted video brief can lead to a successful production. Don’t let your brief be the outdated item that gets shoved to the back of the closet. With a bit of effort, you can create a brief that sets the stage for stunning content that resonates with your audience.
Ready to craft the perfect video brief? Let’s chat! Your next standout video is just a brief away.
